Asentria is a leading provider of remote site monitoring and control solutions for the telecommunications and utility industries. Our innovative hardware and software solutions help businesses optimize operations and ensure reliable network performance. We’re looking for a passionate marketer to join our team and amplify our presence in the market.
Position Overview:
We’re seeking a proactive, results-driven Marketing Manager to spearhead B2B marketing efforts that boost Asentria’s brand, drive website traffic, and generate leads. The ideal candidate brings experience in industrial marketing, a knack for managing campaigns, and a keen eye for quality content. You’ll work remotely, collaborating with leadership (including me) to refine our website and grow our visibility with creative, data-backed strategies.
Key Responsibilities:
Marketing Strategy & Execution:
- Develop and execute B2B marketing campaigns across channels like social media, email, and paid ads to increase brand awareness and leads.
- Track campaign performance and tweak them to improve results, focusing on maximizing ROI.
- Share ideas for enhancing our website’s look and functionality, collaborating on a redesign project with my input.
- Suggest creative ways to attract visitors, such as through content or a wiki portal.
Performance Tracking & Optimization:
- Use and implement Google Analytics to monitor website traffic, engagement, and lead generation, reporting insights to leadership.
- Track basic KPIs (e.g., clicks, conversions, visits) and recommend improvements based on data.
Content & Quality Oversight:
- Ensure marketing materials—graphics, copy, and emails—meet a high standard of quality and align with our brand.
- Review content for clear, engaging language and correct grammar, acting as a final check before it goes live.
- Help craft messaging that highlights Asentria’s value to customers in a simple, compelling way.
Collaboration & Growth:
- Work with sales and product teams to align marketing with business goals, bringing a can-do attitude.
- Explore opportunities to grow our reach, such as testing new tools (e.g., LinkedIn outreach) or hiring freelancers for specific tasks.
- Stay curious about our industry and technology to better connect with our audience.
Qualifications & Requirements:
- Experience: 2-3+ years in B2B marketing, ideally in an industrial or tech-related field (telecommunications or hardware a plus).
- Campaign Skills: Proven ability to run and adjust digital campaigns (e.g., social media, email, ads) with measurable outcomes.
- Analytics: Comfortable using Google Analytics to track website and campaign performance
- Quality Eye: Strong attention to detail for reviewing graphics and copy, ensuring they look sharp and read well.
- Website Input: Able to suggest practical, user-friendly website improvements (no coding required).
- Communication: Excellent written and spoken English for creating content and collaborating remotely.
- Drive: A proactive, creative mindset with a desire to grow our visibility and take on new challenges.
Desirable:
- Experience with video marketing or email list-building (e.g., opt-ins, segmentation).
- Familiarity with LinkedIn tools (e.g., Sales Navigator) or hiring remote freelancers.
- Basic grasp of technical products like ours (we’ll teach you the rest).
How to Apply:
If you’re excited to make an impact in B2B marketing and grow with Asentria, send your resume, cover letter, and any work samples (e.g., campaigns or content) to [email address]. Tell us why you’re a fit and what ideas you’d bring to the table!
Asentria is an equal opportunity employer, welcoming diverse talent. Join us remotely to help shape the future of telecommunications solutions!